Ecommerce . 6 min read
How to Increase Average Order Value on Shopify
Proven, customer-friendly ways to increase Shopify average order value: bundles, free shipping thresholds, cross-sells and quantity offers.
Average order value (AOV) is how much a customer spends per order. Raising it means more revenue from the same traffic.
Tactics that respect the customer
- Bundles of products that are naturally used together.
- A free shipping threshold set slightly above your current AOV.
- Complementary product suggestions on product pages and in the cart.
- Quantity discounts for consumable products.
- Gift sets during seasonal peaks.
What to avoid
Aggressive upsell pop-ups at every step feel pushy and can lower conversion. Every suggestion should genuinely help the customer.
How to measure
Track AOV alongside conversion rate. A higher AOV with a lower conversion rate may not be a win.
If you want a second pair of eyes on your store, book a free 30 minute Shopify strategy call with Timivantage Team. We will look at your customer journey, point to the stage costing you the most, and tell you honestly what we would fix first.
Want this applied to your own store?
We will review your storefront, identify the stage that is costing you the most and tell you what we would change first.