Shopify . 6 min read
The Essential Shopify App Stack for Growing Stores
Which types of Shopify apps growing stores actually need: reviews, email, page building, search, subscriptions and analytics, and which to avoid.
The Shopify App Store has thousands of apps. Most stores need far fewer than they install. Every app adds cost, complexity and often page weight.
App categories worth having
- Product reviews, to show real social proof.
- Email and SMS marketing, such as Klaviyo, for retention.
- A page builder such as Replo for landing pages and custom layouts.
- Site search and filtering for larger catalogues.
- Subscriptions, if your product is replenished.
- Analytics and heatmaps to understand behaviour.
Apps to question
- Fake urgency timers and fake sales notifications.
- Multiple pop-up apps running at once.
- Apps duplicating features your theme already has.
A simple rule
If you cannot name the customer problem an app solves, remove it.
Review your app list every quarter and check your store speed after each new install.
If you want a second pair of eyes on your store, book a free 30 minute Shopify strategy call with Timivantage Team. We will look at your customer journey, point to the stage costing you the most, and tell you honestly what we would fix first.
Want this applied to your own store?
We will review your storefront, identify the stage that is costing you the most and tell you what we would change first.