Shopify . 7 min read
Shopify Speed Optimization: How to Make Your Store Load Faster
Why your Shopify store is slow and how to fix it: images, apps, themes, fonts and scripts. A practical Shopify speed optimization checklist.
A slow Shopify store loses customers before they see a single product. Speed matters even more for mobile shoppers on slower networks, which is the reality for a large share of buyers in Africa and other growing markets.
The most common causes of a slow Shopify store
- Uncompressed, oversized images.
- Too many apps injecting scripts on every page.
- Leftover code from apps you already uninstalled.
- Heavy themes with sliders and animations nobody uses.
- Multiple custom fonts and font weights.
A speed checklist you can follow today
- 01Run your homepage and a product page through Google PageSpeed Insights on mobile.
- 02Audit your apps and remove anything not earning its place.
- 03Check theme code for scripts from removed apps.
- 04Resize images to the size they are displayed and use modern formats.
- 05Remove auto-playing sliders and videos above the fold.
- 06Limit fonts to one or two families.
Speed is a conversion feature
Treat speed as part of the customer experience, not a technical afterthought. Every extra second is another moment for a shopper to lose interest.
If you want a second pair of eyes on your store, book a free 30 minute Shopify strategy call with Timivantage Team. We will look at your customer journey, point to the stage costing you the most, and tell you honestly what we would fix first.
Want this applied to your own store?
We will review your storefront, identify the stage that is costing you the most and tell you what we would change first.