Shopify . 6 min read
Shopify Store Redesign Checklist: What to Do Before You Rebuild
Planning a Shopify redesign? Use this checklist to protect SEO, keep what works, fix what does not and launch without losing sales.
A redesign can refresh your brand, or quietly erase what was working. Preparation makes the difference.
Before you redesign
- 01Record current conversion rate, AOV and top traffic pages.
- 02Identify which pages and flows currently perform best.
- 03List customer questions from support and reviews.
- 04Save all current URLs to set up redirects.
During the redesign
- Design mobile first.
- Keep URLs where possible, and redirect any that change.
- Preserve product titles and descriptions that rank.
- Set a speed budget.
After launch
- Test checkout end to end.
- Check Google Search Console for errors.
- Compare metrics to your baseline over the following weeks.
If you want a second pair of eyes on your store, book a free 30 minute Shopify strategy call with Timivantage Team. We will look at your customer journey, point to the stage costing you the most, and tell you honestly what we would fix first.
Want this applied to your own store?
We will review your storefront, identify the stage that is costing you the most and tell you what we would change first.