Ecommerce . 6 min read
The Shopify Analytics Metrics Every Store Owner Should Track
Which Shopify metrics matter most: conversion rate, AOV, returning customer rate, funnel steps and traffic sources, and how to read them.
Shopify Analytics shows a lot of numbers. A handful tell you almost everything about the health of your store.
The core metrics
- Conversion rate: share of sessions that result in an order.
- Average order value: revenue per order.
- Returning customer rate: share of customers who buy again.
- Add to cart rate and checkout reached rate: where the funnel leaks.
- Traffic source: where your buyers really come from.
How to use them
- 01Review weekly, not hourly.
- 02Compare the same period year over year or month over month.
- 03Look for the biggest single change and ask why.
- 04Connect every change you make to the metric it should move.
If you want a second pair of eyes on your store, book a free 30 minute Shopify strategy call with Timivantage Team. We will look at your customer journey, point to the stage costing you the most, and tell you honestly what we would fix first.
Want this applied to your own store?
We will review your storefront, identify the stage that is costing you the most and tell you what we would change first.